Out of all our senses, the sense of smell has a special connection with our memories. A whiff from a familiar place can bring back memories associated with a similar experience. Whether it was the time when you spent a relaxing day at the spa or when you visited the beach with your family, along with capturing the sights and sounds, our brain records the smell as well. Chances of your mood becoming pleasant is more when you reminisce about these pleasant memories. So next time you visit a retail store and feel elated, know that it is due to the fundamental role of smelling being targeted with the help of scent marketing.
Importance Of Using Aroma Diffuser UAE
A healthy and nature-bound life can definitely extend the quantity and quality of life. People who are already living more naturally would be familiar with the advantages of using an essential oil diffuser. Also known as an Aromatherapy Diffuser, an essential oil diffuser disperses essential oils into the air and fills the space with a pre-determined fragrance.
These are only some of the many benefits of using an essential oil diffuser that can come in handy during your busy work schedule at the office or at home. Moreover using essential oil diffusers is always a safer option to spread aroma than lighting candles or burning incense.
What Exactly is a Signature Scent?
The signature scent is usually the scent that will define you among known people. It is kind of like your way of leaving a mark among people that interacted with you. To create a “signature scent” you don’t necessarily have to have something concocted from scratch or even go out of your way and buy the most expensive one. It just means that you constantly use a fragrance so much that it eventually starts to remind people of you.
Similarly, for business spaces, it really opens up the minds of their visitors to more choices when they support a signature scent that feels refreshing. And if you are able to find a scent that compliments your services and products, then it can boost brand recognition.
How Ambient Scent Marketing Works
Although not as brand-focused and affiliated as scent marketing, Ambient Scenting is similar to scent marketing in many ways. The brand or company is not associated with the scent used in the ambient selling space. Instead, it uses fragrance to enhance the experience of consumers with different purposes. Scents used in scent branding are usually unique to each company’s identity. To cite an example, lavender is used for relaxation and to create an overall feeling of trust in healthcare. Other categories of scents lead to more consumer purchases by increasing the lingering time in store. The amount of time spent in the store and overall purchase value usually has a strong correlation. Some scents are a boon for the workspace in increasing productivity and vigilance among employees.
The Business Impact Of Scenting
Scenting creates memorable experiences among customers along with making someone or someplace smell more pleasant by delivering tangible benefits to your business:
• It helps to boost sales – Scent marketing can be very effective in boosting sales because it can trigger instant emotional reactions. One study shows that just by introducing scent into your store, the purchasing intent can go up to as much as 80%.
• It makes customers stay longer – Pleasant scents can also influence a customer to momentarily forget about their worries and linger longer in a store. This will result in them browsing through more products you offer and perhaps purchasing more things than they intended. Supermarkets aisles are strategically arranged to increase sales by making customers move throughout the area to reach the exit.
• It improves brand image. Scents also create a perception of quality and cleanliness in your brand and the products you have to offer. They are helpful in reminding your customers to associate you with the image you want your brand to achieve.
Atmocare is a leading supplier of scent diffusers in UAE for spaces of any dimension. So if you are passionate about your brand and customers, take advantage of the fundamental role of smelling and scent marketing to your benefit.