The power of scents is beyond mere words that have the capacity to influence the mood of individuals. This fact is utilized wisely by most business ventures, in which the notable are hotels and restaurants. In the blog ‘How Hotels and Restaurants Use Diffusers to Enhance Their Customers’ we will see some ways in which hotels take place in your minds and the reasons behind aroma diffuser UAE used widely in hotels and restaurants.
Have you ever thought about the reasons behind great experiences when you enter a hotel or a restaurant? Is it just because of its interior? Or, is it just because of their service? No, there is a great role for scents in captivating the attention of you! Here, we show you just 5 ways in which hotels and restaurants enhance customer experience with scent diffuser UAE.
Hotels and restaurants are particularly focused on scent experiences that would match the desired mood they try to come up with. As an example, a fine dining space may want to use warm rich aromas like that of Sandalwood or Vanilla to make their customers feel like they have been elevated to a deluxe and polished taste. On the other hand, a hotel that is situated on a beach may select fresh, favorite sea-like scents such as sea breeze and coconut. The guests might experience a delightful ocean like the matter with these scents. To accommodate guests with their dominant senses, different spaces install diffusers at specific points in their facilities. Step by step, visitors get the required scent cloud as soon as they enter the premises, and gradually they are immersed in the intended mood and ambiance atmosphere.
The middle kitchens or crowded areas act as a deterrent to guests by the presence of odors from the cooked food and cleaning chemicals that are beyond our control. These scents can mask these odors by spreading pleasant fragrances into the air resulting in a better environment for visitors by countering any unpleasant aromas it brought in. By preserving a pleasant environment, accommodation and food businesses add to the comfort and satisfaction level of the guests, which in turn makes them want to stay for longer and visit such establishments again.
Many hotels and restaurants, as their guests at the top priority, install diffusers that enhance relaxation and reduce stress by spreading the fragrance in the air. Imagine, for instance, the scent of lavender essential oil diffuses everywhere: in guest rooms or the spas, allowing guests or clients to calm down. Such a peaceful and serene environment can help the guests step away from their hustle and bustle, they replenish people and establish them relaxed and even ready for more life challenges.
Some of the restaurants and hotel chains go up to creating their signature perfume which is the scent of their brand identity. A special, lasting fragrance is made by blending several creative fragrances and can remind us of the ambiance of the place. The employment of signature scents by the hotels and restaurants across their venue will no doubt be able to establish which brand image they want to convey and will enhance the visitors’ experience as they get to be associated with the aroma.
Along with the relation to relaxation, some aromas also can help to increase productivity. For instance, the use of peppermint and citrus, with all the brain-stimulating aromas, can assist in increasing alertness and activeness. By providing an environment with a peaceful ambiance and thoughtful clarity, hotels, and restaurants can sustain guests who are on their business trips or attending meetings and events. Thus, these activities of hotels and restaurants make guests productive and gratifying during their stay.
Well, now, let us go through the major benefits of aroma diffusers for hotels and restaurants.
A large number of hotels and restaurants use this technique by installing diffusers that spread essential oils’ fragrance into the air. For example, peppermint oil and eucalyptus oil are invigorating and refreshing, making them perfect for the lobby areas or spa facilities. Warm and comforting scents such as vanilla and cinnamon, are so perfect for producing a cozy atmosphere in the restaurant dining areas during the colder months.
The sense of smell is intricately linked to memory and emotion. Using respective signature scents, hotels and restaurants can create distinctive and unforgettable experiences for their guests and visitors. The fragrances will mingle with the general atmosphere and may arouse pleasant memories long after the visit, following which clients will become the main promoters of the place.
Consistency in branding is an integral element for the building of brand identity in the hospitality business. Once a unique scent is chosen that embodies the brand values and aesthetic, hotels and restaurants can strengthen their identity and distinguish themselves from competitors. For example, a five-star hotel can choose a blend of floral and woody notes, while the trendy café might prefer a fresh and citrusy scent.
Dining and hospitality are intrinsically multi-sensory activities. Not to mention, the effect of smell on taste and sight, the ambiance created by scent can profoundly impact how customers see their surroundings. By selecting the right fragrances that will blend in with the décor, food and the overall theme of the hotel/restaurant, hotels and restaurants will ultimately engage all the senses in their customers, taking the whole visit to the next level.
Through smell, the power of evocation of emotions and memories is revealed. By deliberately choosing fragrances that stimulate feel-good emotions like coziness, relaxation, or excitement, hoteliers and restaurateurs can make their guests feel this deeper emotional connection. This emotional connection may result in customers feeling more engaged, coming back for more adventures, and writing good reviews.
